April 2022

Many business owners strive to be the next McDonalds; a world-recognized brand with global appeal.  There are many ways to accomplish that goal but the one with the highest success is the franchise model. There are four key benefits to the franchise model, discussed further herein. Expansion with Minimized Risk Normally, expansion of an existing

In many ways, franchise businesses are the ultimate symbol of a well-functioning capitalist system. At its root, a capitalistic system is based on the principle that the most desirable products will be consumed naturally by a free-thinking public, and that the corporate creators of these most desirable products will be rewarded. The franchise business model

If you snooze, you lose – especially so in the world of trademarks. Most businesses are aware of trademarks as a tool to protect their brand from imitators who seek to profit off of their success, but many fail to recognize the importance of enforcing those trademarks. When a business fails to take action in

While any trademark provides some protection to your brand, registering your trademark solidifies that protection into an actionable defense of the products your business produces. Any growing company should ensure that the pieces of their brand are trademarked, not only for their protection but also for the massive benefits they provide: 1. Nationwide Protection After